Old Town Lunenburg

Wordmark, Business Card, and Poster

Spring 2022
Saint Louis, United States

Old Town Lunenburg is one of the UNESCO World Heritage Sites in Canada. Through a lot of research about the town’s history, context, tone and personality, I made it new with a refreshed typographic mark. I tried to think about how the wordmark and its use can express the position of this town, giving it a contemporary voice while staying true to its position and lineage. Lunenburg is well-known for its pure, saturated red-colored buildings, which resonates Canada’s color of red, their geometric shapes, waterfront, and fishery. Moreover, the town has never been reconstructed to date and still retains its original appearance. The town has a warm and welcoming atmosphere, and people are actively trying to promote the place. I used such tone, atmosphere and geometric features in designing the wordmark.

Wordmark Ideation